The First Invention Of Radiology - 1507 Words

The first invention of radiology began with the creation of X-rays in 1895 when Wilhelm Roentgen, a 50-year-old professor of physics at Germany’s University of Wurzburg, made a discovery that would in a very short time change medical and human history. Though, discovered by accident, Roentgen’s discovery would help detect tumors, broken bones and bullets buried within bodies, never before seen with the naked eye. Since the invention of X-rays, there had been numerous discoveries of similar inventions, from image intensifier to ultrasound to magnetic resonance imaging. Without these inventions, humans would not have been able to see the inner workings of the body or detect key information in modern times that allow us to prevent serious illnesses where other inventions proved useless since imaging plays a huge role in diagnosis. In current society, radiology’s first creation has been exposed to most citizens, whether it is to detect a broken bone at the doctorâ₠¬â„¢s or to determine a person’s risk of getting cavities at the dentist’s. Although, inventions from radiology does hold risks of radiation exposure amongst its patients, the benefits of them greatly outweighs its risks. Before the development and research of radiology, life was simplistic with little knowledge of observing the internal organs of a person. If a patient was shot, doctors had to, literally, poke around their patient’s organs with their fingers or use electrical induction machine to send sound wavesShow MoreRelatedDiagnosing and Treating Illness with the Imaging Technology of Radiology949 Words   |  4 Pages The study of radiology involves the use of imaging technology to diagnose and treat an illness. The method most commonly used to diagnose is projection radiography which produces radiographs by transmitting X-Rays through the patient to create an image. Other forms of radiology that are used to diagnose include CT scanning, Ultrasounds, Magnetic Resonance Imaging, Fluoroscopy, and Nuclear Medicine. The story of radiology started in 1895 when Wilhelm Conrad Rà ¶ntgen made the discovery in NovemberRead MoreThe Discovery Of X Rays1612 Words   |  7 PagesX-rays is one of the many discoveries that revolutionized the way the humanity functions technologically, economically and socially in a fast changing world. This invention was thanks to Dr. Rontgen. His invention changed the medical and astronomy field drastically and therefore he was awarded the first Nobel prize in physics. He was awarded this incredible and highly valued award in the year 1901 after producing, detecting and then discovering these high frequency wavelengths produced by electromagneticRead MoreRadiology and Healthcare Essays1372 Words   |  6 PagesRadiology involves many areas of the health field. Many different types of health services use radiology. One specialty is Radiologic Technology. Radiology goes back to the 1800’s. Radiography is the use of electro magnetic radiation to create an imag e on a photographic film (â€Å"Radiology† Time). The Radiologist Technician is one who operates equipment that creates images of a patient’s body tissue, organs, and bones for the purpose of medical diagnosis and therapies (â€Å"Radiologic Technologists†)Read More The Field of Radiology: What role do you see for yourself? Essay1027 Words   |  5 PagesThe Field of Radiology: What role do you see for yourself? The role of the radiologist is one that has undergone numerous changes over the years and continues to evolve a rapid pace. Radiologists specialize in the diagnoses of disease through obtaining and interpreting medical images. There are a number of different devices and procedures at the disposal of a radiologist to aid him or her in these diagnoses’. Some images are obtained by using x-ray or other radioactive substances, others throughRead MoreThe, The Greatest Invention Of The Human Body1886 Words   |  8 Pagesimaging of the human body? Specifically, the radiology has the power to capture images without cutting skin. In daily lives, people are facing many challenges about mental and physical. Many scientists invention many machines to help the people to live well. Medical science is the best accomplishment in the world to assist people and live well. As well, Professor Wilhelm Conrad Roentgen first discovered X-rays in 1895. After his invention day by day radiology has b ecome improved. Then, in every decadeRead MoreThe Invention of Magnetic Resonance Scanner (MRI)2508 Words   |  10 Pagespaths to create the full-body magnetic resonance scanner. This groundbreaking invention, completed by Dr. Raymond Damadian, turned out to be one of the most important discoveries in the history of medicine. Dr. Damadian’s scanner applied the principles of nuclear magnetic resonance to the human body for the first time, in order to detect cancerous cells in the body without the use of X-rays or surgery. Dr. Damadian’s first full-body scanner, named â€Å"Indomitable†, gave rise to the practice of magneticRead MoreNikola Tesl The Most Brilliant Minds Of The Twentieth Century1467 Words   |  6 Pagesat the time and Tesla proved to be quite the addition to his team. â€Å" Together, Tesla and Westinghouse lit the 1891 World’s Columbian Exposition in Chicago and partnered with General Electric to install AC generators at Niagara Falls, creating the first modern power station,† (History.com Staff 3). And thus the alternating current/ direct current war had begun. Edison would do public stunts to scare the public into wanting his direct current like â€Å"Edison sometimes electrocuted animals at demonstrationsRead MoreThe Capital Justification Expenditure Is Vital For The Return On Investment Of A Per Provider For Electronic Medical Records1224 Words   |  5 Pagesvolume and market data increase. Health care organizations and universities should be maintaining increased ROI and consistently improving areas of risk and HCO’s aspects to be mentioned in further detail. Factors of Justification of Expenditure First of all, the factors compiled in the justification of expenditure which can be analyzed through a primary care physician in an ambulatory setting known as Partners Healthcare System. Ultimately, the study involved a theoretical primary care providerRead MoreEssay on Barium Sulfate and the Gastrointestinal Tract2012 Words   |  9 Pagesphysicians and patients today. There are many new diagnostic tools in radiology today that have led to the questioning of barium studies’ place in medicine and whether it will remain there long. And to what cost it will take to keep barium around, only time will tell some say. Will it prove to be an obsolete and unnecessary step in viewing, finding and diagnosing pathology or will the scanning technology of the modern radiology day find its diagnostic qualities outdated and pointless compared to itsRead MorePediatric Implications of Diagnostic, Interventional, and Therapeutic Radiology2818 Words   |  12 PagesSince the beginning of the propitious world, the core aspect that keeps it thriving is the propensity for people to discover innovations; however, progress of the past is, systematically, detrimental to the future. Not long after the revolutionary invention of the X-ray in the late 19th Century, an unprecedented number of medical examiners noticed (unknown to the time) radiation burns all over their body; decades later, an extraordinary surge in cancer cases had arisen. Perhaps, during the course of

Astrology Essay - 3475 Words

The basic astrological assumptions are not hard to grasp. For if astronomy is the study of the movements of the heavenly bodies, then astrology is the study of the effects of those movements. The astronomers of the ancient world assumed a division of the universe whereby the superior, immutable bodies of the celestial worlds ruled over the terrestrial or sublunary sphere, where all was mortality and change. It was assumed that the stars had special qualities and influences which were transmitted downwards upon the passive earth, and which varied in their effect, according to the changing relationship of the heavenly bodies to each other. They were led to postulate a single system in which the seven moving stars or planet shifted their†¦show more content†¦The details of the clients nativity were also needed before he could avail himself of the astrologers third main service, that of making elections or choosing the right moment for the right action. By comparing the relation ship between the tendencies indicated by the clients horoscope with what was known about the future movement of the heavens, certain times could be identified as more favorable than others for embarking upon any potentially risky undertaking, such as going on a journey or choosing a wife. Finally there were horary questions the most controversial part of the astrologers art, and one that had only been developed after the days of Ptolemy by the Arabs. Its optimistic assumption was that the astrologer could resolve any question put to him by considering the state of the heavens at the exact moment when it was asked. These four spheres of activity - general predictions, nativities, elections and horary questions - formed the sum of the astrologers art. An individual might specialize in one rather than another but he was expected to be a master of them all. He might also possess a certain amount of medical learning. Different signs of the zodiac were thought to rule over different parts of the body, and a proper election of times had to be made for administering medicine, letting blood or carrying out surgical operations. The availability of English treatises on astrology is a poor measurement for the actualShow MoreRelatedEssay on Astrology and Its Role in Our World3364 Words   |  14 PagesAstrology and Its Role in Our World Have you ever wondered what the signs of the Zodiac means? When we turn on the TV it seems we always see an advertisement on horoscope predictions. People call in and get the predictions they have been looking for. When the newspaper first arrives, some people go to the horoscope section first. They base the entire day or entire week on the report they get. It seems that this phenomenon is something all new, or is it? Astrology has been around since ancientRead MoreEssay on Astrology and Horoscopes578 Words   |  3 PagesHoroscopes are not just randomly thought up each day by the writer. Astrology is the study of how events in people’s daily lives correspond. Horoscopes are carefully researched, interpreted, and written by analyzing the placement of the stars and planets on a given day. The growth of astrology, and the resulting knowledge, is closely tied to the study of constellations. Astrology has grown from the past and by researching the history of astrology and const ellations one can infer that they have a similar historyRead MoreGrendels Astrology1447 Words   |  6 PagesGrendel’s Astrology John Gardner uses symbolism, imagery, and character placement to weave astrology into the very fabric of his novel, Grendel. Each of the twelve chapters corresponds to one of the twelve astrological signs. The author purposely did this and hints to it on page nine with the quote, â€Å"cold mechanics of the stars† (Gardner 9). The stars are the guide to the world and all the characters in it in this novel. In astrology, Aries is considered a new beginning and, in turn, begins JohnRead MoreAstronomy a Science, Astrology a Pseudo-Science547 Words   |  2 Pagesgeneral laws, especially as obtained and tested through scientific method and concerned with the physical world. According to the TOK book, astronomy is considered a science and astrology a pseudo science. Do you agree? Before I start discussing this statement, we should know what science, pseudo-science and astronomy, astrology really is. Science is the pursuit and application of knowledge and understanding of the natural and social world following a systematic methodology based on evidence. pseudo-scienceRead MoreAstrology : A Time Of Rebirth Of New And Improved Ideas1187 Words   |  5 Pagesimproved ideas. New interests developed. Many things and people made an impact on the Renaissance. One of those things is astrology. Astrology is the study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world, according to the dictionary. â€Å"From its origins 4,000 years ago in Babylonia and Chaldea astrology developed into a science of great complexity, capable of detailed and precise predictions† (renaissanceast rology.com)Read MoreOther Relevant Explanations Of Vedic Astrology1439 Words   |  6 PagesOther Relevant Explanations Vedic astrology further classifies human life-span according planetary periods called Dashas, both Main (Maha) and Sub (Antar or Bukti) periods. Knowing a particular planetary Dasha helps us determine the quality of the time concerned, vis-a-vis the influence of the major transits of planets during that Dasha-period. Currently you are subject to Shani (Saturn) Maha Dasa which began on June 2004 and goes on until June 2023. Prior to this, you were subject to JupiterRead MoreEssay on Astrology and the Zodiac852 Words   |  4 Pages When I was little, I really didn’t know what astrology was or what your zodiac sign was. When I was growing up, I finally figured out what it all meant and how it worked. From that point on I was instantly clicked. I loved reading my horoscope and when ever I did read it, nine out of ten times it would be right, and that’s why I loved reading my horoscope. It was just something I did every morning, and then I would go throughout my day. Then at night when I would be back on the computer,Read MoreShould We Let Astrology Affect Our Thinking Or Perception Towards Life? Essay1569 Words   |  7 PagesShould we let astrology affect our thinking or perception towards life? In today’s society, astrology has been an extremely fascinating belief and study among certain social groups. Many people are used to refer to the daily horoscope in newspapers and popular magazines. However, a large group of scientists and philosophers such as Thagard (1978) consider that astrology is a pseudoscience, but there is a small amount of scientific evidence on whether if it is truly a pseudoscience or not. Some ofRead MoreAstrology On Human Affairs And The Natural World1657 Words   |  7 PagesAstrology There are many components to Astrology that some people do not know of. Although it is believed throughout the world, there is hardly any scientific proof of it. What I mean by ‘hardly any’ is that the only evidence is the constellations of the stars that have been named zodiac sign names. Now what is Astrology you may ask? Well is it the study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world (google.com)Read MoreUse Of Astrology And Its Effects On The Earth And Behavior Of People Essay717 Words   |  3 PagesKeele Process Essay It’s Astronomical Merriam-Webster’s dictionary defines astrology as â€Å"the study of how the positions of the stars and movements of the planets have a supposed influence on events and on the lives and behavior of people.† And to annoy is finally getting a reaction from someone and high-fiving the closest person next to you. This composition is going to focus on the twelve signs integrated into astrology and how to grind a person’s gears with the material offered. Soon, you’ll make

Cosmetic Surgery on Teenagers free essay sample

Even though they show two different sides of plastic surgery they still share some of the same statements of problems such as: which consequences surgery can lead to and which image issues teenagers’ face today. The fact that Diana Zuckerman, The president of the National Research center for Women and Families, appears in both articles makes them look alike in some cases, due to the similar chosen subjects. In text 1 Valerie Ulene emphasizes the issues of the modern world’s view on beauty and unrealistic ideals. These are some the primary problems that she discusses. In her discussion she actually refers to a study that shows no evidence of improved self-esteem after undergoing surgery. Valerie Ulene questions the surgeons, and that is where Dr. John Canedy, president of the American Society of Plastic Surgeons, comes in. Dr. John Canedy himself seems to have a critical view on cosmetic procedures among teens as well. We will write a custom essay sample on Cosmetic Surgery on Teenagers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He doesn’t exclude improved self-esteem, but he thinks that the surgeons should select the patients carefully and after long consideration. As I mentioned before text 2, â€Å"Seeking Self-Esteem Through Surgery†, focuses a lot on the beauty and psychological issues such as: celebrity obsession and makeover TV shows. Another person who shares some of the same views is Jean Kilbourne, the co-author of â€Å"So Sexy, So Soon†. He talks about the impossibilities of meeting the standards and values of beauty. Ann Kearney-Cooke, likes to characterize this phenomena as â€Å"an epidemic of low self-esteem among girls†. Diana Zuckerman, which appears in both articles, says that teens often forget or ignore the fact that they aren’t guaranteed a better life afterwards and that’s a big problem. Valerie Ulene engages the readers in several ways. One of the methods she uses in the text is to personalize it by referring to herself and her beauty problems, more specifically her nose. This is something that appears throughout the text. She even mentions her teen daughter: â€Å"With a 14-year-old daughter of my own, I recognize how difficult it can be†. By this she also refers to parents banning teen plastic surgery, and that engages the readers personally. Most people could probably relate to most of the problems Valerie Ulene talks about and has experienced. By choosing such a big issue she gets a lot of readers who are more likely to find the article interesting. Another method of engaging the readers is to strengthen the reliability. She does this by including several experts, who uses facts and creates different views: â€Å"there is really no data to suggest that it improves their overall body image or self-esteem†, as Diana Zuckerman comments. The data doesn’t only support the experts but it also supports the importance of these issues. The debate of banning plastic surgery for teens is an all time debate that keeps reappearing, maybe not much here in Denmark, but other places like Brazil, USA, UK etc. The arguments are mostly the same when it comes to issues like this: on one side banning it would be necessary in some cases; on the other side we live in a modern world where people can be held responsible for their actions. This is also the general view in this case. On one side we’ve got the Australian state of Queensland which finds it necessary to ban plastic surgeries for teens, like Dr. Pete Constantino says: â€Å"If they aren’t old enough to sign their own surgical consent for a medically necessary procedure, then they shouldn’t be able to induce their parent to do for cosmetic surgery†. Teenagers are incapable of making such a big decision at that age. On the other side: is that limiting teenagers’ needs both psychologically and physically? The question is whether the government should decide which values, morals and norms are correct. In this case the best thing is to bane cosmetic surgeries for teenagers. Your body is still developing, and most teenagers aren’t responsible enough to make such big decisions.

Strategic Planning

Question: Explain and discuss the strategic plan in detail. Answer: As described, the Canterbury Renovations is a cabinet making business and at its start up phase. For ensuring success, survival and sustenance for any organisation, developing strategic plan is essential as this would help them to ensure positive growth in the longer term (Forsyth, 2002). Strategic plans help an organisation to achieve their organisational goals and objectives in the most appropriate manner. 1.1 The mission of Canterbury Renovations The core mission of the firm is to renovate different phase of a home including, bathroom, kitchen, laundries and others. 1.2 The vision of Canterbury Renovation The core vision of the Canterbury is to facilitate its customers with every sort of help that they can provide with the ultimate renovation such as the design, installation of the complete set up, quotes and every other associated services that a cabinet building or customizing building demands. The organisational value of Canterbury Renovations Organisational values refer to the set of principles in either written or non-written format that does have the potential to assist a management to take appropriate decision in favour of the organisational objective achievement. It is essential for an organisation to develop their personal set of core values for directing their business activities towards a concentrate direction (GruÃÅ'ˆnig et.al, 2005). There are some values that workers utilize at their professional regime that includes- Treating each other fairly. Treating customers in an appropriate manner. How to be an effective individual within the work setting and in the organisation. Assisting each other in order to attain the vision along with enhancing the organisational effectiveness. Developing such environment that is favourable to job satisfaction. Helping in creating the sense of competitiveness among the workforce. These organisational values are of great importance, since- These do have the potential to be effective at the stressful times. Ensuring organisational survival in the global competitive market, these values and principles can be highly influencing and beneficial. These values can as well be helpful in developing people in the most effective manner. Developing people refers to developing most adequate traits within individual that would be constructive in achieving the organisational targets. Canterbury does have multiple competitors; however the following segment will concentrate upon a single competitor that exists. The Balwyn Kitchen is one of the prime competitors; it does have some strength and some weaknesses- SWOT of Balwyn Kitchen Strengths- Strong brand image and established business. Has also been featured in many reputed magazines. Weaknesses- It only does kitchen projects. Doesnt have a website. Doesnt have fully qualified workforce. Opportunities- Does have the potential for coding laundries and bathroom. With multiple construction projects going on in the area, this also creates a lot of opportunities. Threats- Various new car sales within the area. There has also been an increase in the number of DIYs within the area. SWOT of Canterbury Strength- Proprietors are well competent. Staffs are well dedicated. Complete agreement among proprietors and their objectives. Wide contact network. Weaknesses- Doesnt have much of management skills. Showrooms are much smaller in size. Business doesnt have any track record. Inefficient equipments. Opportunities- Major portion of population does not prefer reallocating their address thus creates various options for business development and expansion. There are multiple businesses in the same genre; however they do not have a strong brand image to compete with a strong contender (Johnston Bate, 2003). Threats- The industry isnt a well reputed industry in terms of the quality and durability aspects. Possible financial downturns. Existence of multiple competitors within the industry. PESTLE of Canterbury Political- The company must comply with the policies developed by the national and state government. Must adhere by the political rules and regulations. Economical- Must set the prices of the products and services in a suitable manner. Must also consider reviewing the financial condition of the nation prior to making any plan. Social- Must respect the social values and norms. Must respect the diversity in the local societies as this will add value to their brand image. Technological- Embracing latest technologies must be the prioritized preference of the Canterbury Renovation, since renovation needs technologies to serve in the best possible manner. The strategic plan for a business must involve the marketing mix that would help them to make the planning more precise and effective especially in the longer run. The marketing mix for this purpose would include the basic 4Ps. Product- Though, this is the most obvious, it is essential to be included and identified in the strategic plan. The Canterbury must project their product/service in comparison with their competitors. Price- This is the next most important element in the marketing mix. The reason behind such importance is because this is directly associated with the sales volume and turnover volume. Place- Place must as well be considered in the business plan. The Canterbury must reach to every client and customer for this also is important. Promotion- Promotion is also an essential task. It all lies in the process of promoting the products and services. This would help in ensuring maximum exposure. Strategic objectives and strategic needs are intrinsically associated with one another. Strategic objectives would describe the future aims and goals the management would concentrate over (Nanjundaiah Ramesh, 2010). The strategic needs refer to the process that would be utilized for achieving the future goals and objectives. Strategic objectives would be- To concentrate upon providing maximum satisfaction to customers. Enhancing the level of quality. Enhancing the brand image of Canterbury. Enhancing/increasing customer base. The list of strategies would include the following- Branding strategy Product strategy Pricing strategy Distribution strategy Promotional strategy Public relation strategy Advertisement strategy Direct and indirect marketing strategy Sales strategy Sales promotion strategy Packaging strategy This is a responsibility that must be completed in an appropriate manner. It is essential for an organisation to appoint efficient personnel and individual for this particular purpose, as this would be an effective task that does have the potential to assure quality of the final outcome. References Forsyth, P. (2002).Business planning. Oxford: Capstone Pub. GruÃÅ'ˆnig, R., KuÃÅ'ˆhn, R., KuÃÅ'ˆhn, R. (2005).Process-based strategic planning. Berlin: Springer. Haines, S. (1995).Successful strategic planning. Menlo Park, Calif.: Crisp Publications. Johnston, R. Bate, J. (2003).The power of strategy innovation. New York: AMACOM. Nanjundaiah, R. Ramesh, S. (2010).Strategic planning and business policy. Mumbai [India]: Himalaya Pub. House.

Hammurabi And Alexander The Great Essays - Codes Of Conduct

Hammurabi And Alexander The Great Hammurabi, Zhou, Asoka the Great, and Alexander the Great had various means by which they justified their authority and their rule. Each had a very unique style of thoughts and actions. History was changed due to the actions of these rulers. The Zhou was a coalition of several groups that existed during the Shang dynasty. Zhou believed that the Shang failed to uphold religious duties, therefore they attributed their victory over Shang to the Mandate of Heaven. This empire was the longest empire in Chinese civilization. Iron made its first appearance during this period. Enormous armies of foot soldiers armed with iron swords and shields replaced old chariot style warfare. Commerce expanded and population grew. The Zhou believed that to retain loyalty of nobility, they must grant the nobility a certain amount of land. Hammarubi justified authority by his code of laws. He was king of Babylon during the first Babylonian Empire. This Empire extended from the Tigris and Euphrates and westward to the Mediterranean Sea. Hammarubi supervised irrigation, agriculture, tax collection, and construction of many buildings. He was best known for his codification of Babylonian law. The codes of Hammurabi are the earliest legal code known. The laws seek to protect the poor, women, children, and slaves. It is from this code of laws that we get the punishment idea of an eye for an eye. Asoka the Great was the son of a Mauryan King. At age eighteen he became vice-roy. In the year 273 he inherited his fathers thrown. During the Kalinga revolt, he realized that the bloodshed was far too great for him to handle. He hung up his sword and converted to Buddhism. Asokas power allowed him to promote his principle as the law of the land. Asoka scraped codes into rock pillars that talked about conforming to Dharma. Asoka the Great did not allow capital punishment. He was most responsible for the exploration of Buddhism to areas such as China and Asia Minor. Alexander the Great was one of the greatest military minds of all times. He was King of Macedonia and conqueror of the Persian Empire. Aristotle taught Alexander about the Iliad and other classic novels. In a single week Alexander crushed Illyrians and Thebes, which had revolted. He took the cities by storm and spared only the temples of gods and the house of a poet. He began war against Persia in 334 with an army of Macedonian and Greek troops. Alexander founded a number of cities, most named Alexandria. These cities were well located, well paved, and were provided with good water supplies. Greek culture was introduced during the period of Alexanders reign. It was during this time that the Greek language became widely known. Alexander the Great extended the influence of Greek civilization and prepared the way for the conquest of the Roman Empire. Zhou, Asoka the Great, Hammurabi, and Alexander the Great played important roles in the history of the world. Each ruler had their own ideas and beliefs, but all of them had their way of ruling the land. As you can see, The four leaders had different ways of justifying their rule. History

Play Projects Compnay Essays

Play Projects Compnay Essays Play Projects Compnay Essay Play Projects Compnay Essay Table of Contents 1.0 Introduction. 2 2.0 Strengths, Weaknesses, Opportunities and Threats (SWOT) 2 2.1 Strengths. 2 2.2 Weaknesses. 2 2.3 Opportunities. 3 2.4 Threats. 3 3.0 The Porter’s Five Forces Model 3 3.1 Competition from Potential Companies. 4 3.2 Competition from Established Companies. 4 3.3 Bargaining Power of Buyers. 4 3.4 Bargaining Power of Suppliers. 5 4.0 Competitors. 5 5.0 Social Responsibility. 6 6.0 Key Factors to Success. 6 7.0 Conclusion. 6 List of References: 8 Play Projects Company 1.0 Introduction Play Projects is event management company that manage lifestyle and corporate events, entertainment management and marketing support. Main customers young people with social life. Use social media, as it know that this is one of the most effective ways. It uses both the virtual and the real world to ensure creates events that are important to the market. It knows view of its threats and weaknesses. It know opportunities and strengths that it faces, and it working towards using them to the most to ensure that it gains a competitive advantage in the market. The paper show strengths, weaknesses, opportunities and threats that the company faces, since this is the main setting up and strategic tool of the company. It will highlight the competitors that the company faces, the value of social responsibilities, and key factors to the success of the business. 2.0 Strengths, Weaknesses, Opportunities and Threats (SWOT)2.1 Strengths SWOT analysis is seeing the business environment to know best alternative for the company’s direction (Ferrell Hartline 2010, pp.128). The strengths of company refer to the resources that a company can use to its advantage. An organization should use of opportunities that are available to make them goals (Stephenson Thurman 2007, pp. 37). One of the main strengths of the company is that it has created many things different places. Event management is only need a person to be able to handle many activities since some of the events are seasonal. The fact that the company take care both business and social affairs means that new opportunities are always arising. This has enabled it to create more networks in the industry. The new opportunities created mean more business for the company. Another strength that the company has is flexibility. The company is flexible enough handle any opportunities that arise. Another major strength that the company has is that management values al l the employees. There is created a feeling of ownership. They feel comfortable handle any roles that may be present. The company’s decision to utilize the social media fully is meaning that it has expanded its connections. Social media such as Facebook is good since they make one to create many connections. 2.2 Weaknesses Weaknesses are limitations is prevent the company from reaching its objectives. Weaknesses reduce the company’s competitiveness in the market (Stephenson Thurman 2007, pp. 37). One of the major weaknesses of company is the lack of full time employees. This has not good productivity and performance. Employees not work good because of the many tasks they perform. They have many work and the results is poor. Another weakness is that the company does not have a fixed working place. Working virtually is person has to have access to the internet. The fact that the company does not have a fixed working place might explain why there are no full time employees. Another weakness is that it does not have main of long-term income. Many of the projects, which the company do are seasonal. This means that once a season ends, the company is left with no source of income if there are no forthcoming opportunities. Some of the people employed in the company might find this risky since they are not guaranteed any income. The company is see ways of earning an income, which does not depend on seasons. It needs to identify investment opportunities, which will guarantee returns at the end. This will make worker to stay in the job for longer since it will guarantee their financial security. 2.3 Opportunities Opportunities is situations, which the company can capitalize and use to their advantage. Opportunities assist the organization make more profit and enhance their performance (Stephenson Thurman 2007, pp. 37). Some of the opportunities, which the company identified, are like increase in number of social media sites. The company use sites like this to ensure that it connects with more people. The company uses the many available social sites to market its products. The more people learn of company, the higher the chances that the company will get more followers. This will in turn give the company the chance to sell its services to more clients. Another opportunity is more in the number of companies, which are wanting their services. This is an opportunity for the business to expand its clientele. More businesses are choosing to hire an events management company rather than relying on individual suppliers who might not meet all their expectations. They wanting hire the companies since they will offer them all the services they need, and they have specialized to undertake most of the tasks. 2.4 Threats Threats is things that could arise to bring trouble to the business (Stephenson Thurman 2007, pp. 37). One of the threats is of the event management industry not being always same. This is mainly caused by the instability in the entertainment industry. The entertainment industry in the country is affected by many factors such as people’s financial situation. When the economy is not good, people will choose to pay for their necessities but not use the money for unnecessary expenses such as entertainment. This will in turn mean that businesses dealing with organizing party and club events will suffer since they will not have a lot of business. The crisis within the Euro zone is also a major threat to the company. The Euro zone crisis will affect the number of businesses opening up in Singapore. Some of the company are already experiencing hard times. If the crisis is go on, it will decrease the number of company’s customers, and this will be detrimental to the survival a nd prosperity of the company. Another thing not good facing the company is the increase in the number of lifestyle/nightspots in Singapore. This is a significant threat to the company, as it is increasing the competition. The company is therefore have to share the number of events available with the other competitors. 3.0 The Porter’s Five Forces Model The Porter’s Five Forces make company to know the power the competition. The five forces include the â€Å"risk of entry by potential competitors, the intensity of rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of suppliers, and the closeness of substitutes to an industry’s products (Hill and Jones 2009, pp. 42).† The presence of this forces makes it difficult to increase prices of goods and services. Changes in these forces can create either opportunities or threats to a company. Companies can decide the thing of power of some of these forces. For instance, established companies can make it more difficult for a new company to enter into the market, therefore make lower the strength of the competition (Hill and Jones 2009, pp. 43). 3.1 Competition from Potential Companies Plays Projects has a competitive edge over the other companies in that it has already seen the market for a longer period before venturing, and it has incorporated the use of technology. However, the company see many competition from companies that are fighting to enter into the lucrative business. Singapore is more and more the center of choice for many international corporate and entertainment functions, as it attracts both businesses and international tourists. There is a more demand for event management organizations. Their services are like organizing events such as meetings, incentives, conferences and exhibitions, performing art events, and leisure and lifestyle events. The requirements of setting up and running such a business is many like before the company becomes fully functional. Companies have to obtain various licenses and get authorization from different departments before they can begin to operate. This does not seem to be not taking the efforts well of potential entr ants into the industry (Guide Me Singapore). They are also expected to pay fees so that they can obtain the licenses. This is not a major hindrance since companies usually make more money from organizing the events, than they do getting licenses. The benefits is more costs, and many people with an interest in organizing and managing events are encouraged because of this. 3.2 Competition from Established Companies There is many of competition among the established companies because there are many companies offering such services. Singapore is not having many of large population, and the events management companies have to share the few clients amongst themselves. However, although there are many event management companies in the country, only few of them deal with organizing club entertainment. This is of good thing for the company since it creates an opportunity for the company. The company has already started doing this by creating special theme nights such as the â€Å"Butter Cookies† which is not of the women and others such as â€Å"Detention†, where customers get the chance to win gifts. It also offers reduced prices for the fans on its Facebook page (Play Projects, 2011). The cost of being of belong in the market depends on the type of event that the company specialized in organizing. Some events require a lot of investment such as example of the equipment used. For instan ce, companies, which deal with organizing occasions such as weddings often, have to invest a lot of equipment. This is not the case with companies, such as Play Projects, which deal with organizing entertainment functions. Although they don’t buy in equipment, they incur relatively low costs when leaving the market compared to other event management companies. 3.3 Bargaining Power of Buyers The company is having of free services for women and it caters for men by offering reduced prices on drinks. The customers seem to have the upper hand since they are like having advantage the most in this. The company seems to be more concerned about establishing a loyal customer base before establishing itself. This is mainly useful in a place where there are many night entertainment spots, and the population is not exceedingly high. Price sensitivity and the number of competitors that are in a market are crucial factors to consider when a company aims at retaining the bargaining power of buyers. By offering free things, it is creating competition within the industry. It will therefore become more power than the competitors will since the customers will look for a place where they can get cheaper services. Such services create difference needed between competitors in order for a company to gain and maintain a competitive advantage. 3.4 Bargaining Power of Suppliers It is clear that the company’s main specialty and strength lies making nightlife events. The company relies on suppliers such as music deejays and artists to keep going. The deejays and celebrities make sure that customers is entertained throughout. Judging by the number of revelers who attend these events, the company seems to know what the customers want, and it supplies the best entertainment in the market. The company is endorsed by popular groups and individual artists such as the â€Å"Butter Factory† and â€Å"Cing Swan†. One of the good things of this type of industry is the flexibility it offers. Companies do not have to rely on one supplier for entertainment. The company has the things of deciding who will make happy the revelers. They therefore choose the most popular artists in the country or region, and this keeps the customers entertained. Play Project is a unique company as it uses Facebook for its own communication and for marketing purposes. 4.0 Competitors The Play Projects Company is see competitors in the market. The market is not pay, and competitors can enter and leave as they please. Its main competitors are Original Media Pte Ltd, Events Architects Pte Ltd, and the Events Artery Pte Ltd and more other company. In this industry, a company has to make sure they give best service, at a cheaper price or just like with other competitors in the industry. Although they seem to have seemingly created a competitive edge by using the virtual and the real world, this method is last not for long since other companies are also establishing themselves in a similar manner. The competition within the industry is so fierce, that competitors not want do whatever it takes to ensure that they remain the event organization of choice. Different institutions of higher learning are offering event management courses, which are geared towards equipping people with the necessary knowledge to ensure that they are in a better position to organize events. Competitors should be seen as an good thing not like threat to the company. Competitors enable the company to create new and innovative products, and to improve its service delivery. This gives the company a competitive advantage and improves the market development. Having the market has is make the company to differentiate its products. New companies can learn from the established companies, in that they can not have doing the same mistakes (SEO Consult, 2009). Competitors help to legitimize and make use of technology. This is evident in the case of Play Projects. Play Projects is not the first events company to organize events through the social media. The company has however, helped to establish this as one of the major ways of event organizing. By bring together the virtual and the real world, the company has enabled other established and upcoming companies to realize that there is no limit to the channels that have for use in event management (Porter 1998, pp. 210). 5.0 Social Responsibility The main thing of social responsibility is make sure that the internal and external stakeholders have higher standards of living, while at the same time maintaining the profitability of the business (Hopkins 2007, pp. 9). Businesses have do thing in a way that they cater for needs of all the stakeholders involved. This includes the employees, suppliers, customers, the community, and the environment. Some companies use in social responsibility issues as a way of enhancing their reputation. Businesses realize that they cannot remain profitable for long if they continue operating in areas where there is poor development. They therefore involve in development projects, especially in their areas of operation, to ensure that they benefit and remain profitable. The community forms many ideas of companies that engage in social responsibilities. Companies build their credibility, transparency, trust and reliability when they engage in socially responsible activities. They develop a relationship with the community, and this benefits them in the end. Many people want to be known with responsible organizations. Organizations make good employees come when they engage in socially responsible activities. This also helps them to retain their current employees. Although social responsibility in organizations benefits the companies and the communities in different ways, it has often been seen not well as a public relations ploy by the organizations with goal of make more profits (Hopkins 2007, pp. 128) 6.0 Key Factors to Success One of the most big factors to success in any business is communication. When people communicate with each other, they are able to make clear important thing, and this leads to better performance. Effective communication enables people to solve their problems and make not worry, thus enhancing productivity. It also enables people to build relationships with each other, and this enables them to work together more good than before (Rud 2009, pp. 60). Plays Projects have utilized communication effectively, and this has been enabled by the use of social media sites. This has in turn make them have to know what their customers want, and they are able to measure their reaction to past events. Another important factor to success is innovation. Innovation bring more only add value to the customer, but it also ensures that there is a balance between the product quality and cost (Chittithaworn et al., 2011, pp. 184). Plays Projects have use a main approach to their innovativeness. They have included technological ideas to create relevant social initiatives, and have managed to attract many people to their business because of this. Innovation does involve to development of difficult technology only, but it also ensures that the technology that has been developed can be used by people freely. Another key factor is the use of social networks. This has enabled the company make less of costs and risks associated with the business. It has also opened up avenues for the company to source ideas from diverse sources, such as the input offered by the company’s followers on Facebook. Another factor that has make sure that achieve of success in the company is the ability of the c ompany to offer differentiated products that cater for the needs of the clients (Cooper 1999, pp. 5). 7.0 Conclusion Play Projects is a relatively new company that has been able to attract many customers and clients since it began its operations. This is big thing considering that the event management industry in Singapore has many established competitors. The company is aware of the impending competition it faces from new entrants in the market. Although the company has several strengths, it has a clear idea of its weaknesses, and it has a realistic view concerning the threats facing the industry. It is quick to take make sure on its opportunities and this has made it more profitable. By using SWOT and the Porter’s Five Forces Model, the company continues to identify the strengths and the opportunities created by its competitors. The two strategic tools will enable it to survive and thrive in the competitive market.

Geography Essay Example | Topics and Well Written Essays - 1000 words - 1

Geography - Essay Example In the video titled Oregon: A Fight for Water (which is part of Regions and Economies section of the series), all facts pertaining to the initial problem are presented. Eastern Oregon is separated from the lush and fertile Pacific coast by a mountain range. Often called simply as the Coast Range, this geographical feature is the key to many of the climatic, hydrographic and vegetation patterns of the region. The Coast Range acts as a barrier between the two sides and blocks water-bearing clouds from reaching the eastern side, which is why the Pacific coast side is lush in vegetation and abundant in water, whereas the rest of the state is semi-arid and heavily dependent on the water provided by the Umatilla River. Hence there is competition between different communities to get access to the scarce water resource that the Umatilla provides. It is as a way of finding solution to this scarcity that dams were built along its course. The water stored by the dam was diverted through irrigat ion canals to the various circular agricultural fields that dot the landscape of the riverbank. While agriculture (especially high-grade potato farming) has benefitted from this arrangement, the indigenous tribes who live further downstream are adversely affected. For Native American tribes, water holds a meaning far beyond its everyday utility. And hence, negotiating with them on practical terms is not fair on part of the State. Moreover, the Salmon that travels upstream to spawn in the upper reaches of the Umatilla is also severely affected by the raising of the dam. A similar conflict exists in the California-Nevada border, with each group making claims on the limited water resource provided by the Truckee River Basin. To supply water to the growing population in the Reno-Sparks area, dams have to be constructed. But this has disturbed the natural habitat of cui-ui fish, which is considered sacred by a